IT's BETTER TO LISTEN
The Digital revolution has changed people’s lifestyles. Our target audience-age 25 and older city dwellers, spend their fragmented free time scrolling through their social media feeds or listening to music when they could be reading a book instead. Audible helps us consume books easier and faster by freeing our hands, relaxing our eyes, and only occupying our minds. It is the perfect antidote for those who are pressed for time but want to have their minds stimulated while executing other physical tasks. Audible allows us to enjoy a book on the go without the peril that is attached to affixing our eyes in a book while moving.
Art Direction: Jermine Hodge I Copywriting: Ping Sun
OUT OF HOME
Magic wands used on this project: