IT'S BETTER TO LISTEN
Producer: Jermine Hodge I Writer: Ping Sun
The Struggle: Digital revolution has changed people’s lifestyles. Our target audience - age 25 and older city dwellers, spend their fragmented free time scrolling through their social media feeds or listening to music when they could be reading a book instead
Message: Audible helps us consume books easier and faster by freeing our hands, relaxing our eyes, and only occupying our minds. Audible is the perfect antidote for those who are pressed for time but want to have their minds stimulated while executing other physical tasks.
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