The client said: At Ben & Jerry's, we take Halloween very seriously. Hallows Eve is the one night of the year when dressing up in crazy costumes and asking your neighbors for a sweet treat is permitted. We are looking to expand our traditional flavors in pumpkin bags and introduce new fan's favorites.  

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Then I Said: Will do

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And thus spoke my work:  Ice cream has a universal appeal and is liked by everyone. Create a campaign that shows fictional characters who are known for what they consume willingly swap out their usual favorites for their newfound addiction - Ben and Jerry’s