WHO DOESN'T LIKE BEN & JERRY'S?
Ice cream has a universal appeal and is liked by everyone. Ben & Jerry’s is a versatile ice-cream that comes in a variety of flavors, therefore, it can be enjoyed by practically anyone, regardless of what group, era, or preferences they identify with. Using fictional characters who are known for what they consume, we’ve created a campaign that shows how they willingly swap out their usual favorites for their newfound addiction - Ben and Jerry’s.
Art Direction: Jermine Hodge I Copywriting: Riya Mehta
Extension - Ben and Jerry’s Ice Cream is loved by everyone, even some of your favorite superheroes/heroine and villains can’t resist the temptation. We’ve decided to partner with Comicon in a quest to create our new line of DC and MARVEL ice cream in new flavors. The votes are in the hands of fans and may the best character win.
Magic wands used on this project: