WHO DOESN'T LIKE BEN & JERRY'S?
Art Direction: Jermine Hodge I Copywriting: Riya Mehta
Message: Ben & Jerry’s is a versatile ice-cream that comes in a variety of flavors, therefore can be enjoyed by practically anyone, regardless of what group, era, or preferences they identify with.
Concept: Ben & Jerry’s can resonate with people from all classes by showing that even fictional characters now have new preferences.
Execution: Using fictional characters who are known for what they consume, we’ve created a campaign that shows how they willingly swap out their usual favorites for their newfound addiction - Ben and Jerry’s
Extension - Ben and Jerry’s Ice Cream is loved by everyone, even some of your favorite superheroes/heroine and villains can’t resist the temptation. We’ve decided to partner with Comicon in a quest to create our new line of DC and MARVEL ice cream in new flavors. The votes are in the hands of fans and may the best character win.
Magic wands used on this project: