WHO DOESN'T LIKE BEN & JERRY'S?
Ice cream has a universal appeal and is liked by everyone. Ben & Jerry’s is a versatile ice-cream that comes in a variety of flavors, therefore, it can be enjoyed by practically anyone, regardless of what group, era, or preferences they identify with. Using fictional characters who are known for what they consume, we’ve created a campaign that shows how they willingly swap out their usual favorites for their newfound addiction - Ben and Jerry’s.
Art Direction: Jermine Hodge I Copywriting: Riya Mehta
Magic wands used on this project: