Scotts | Saint Adept

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E*TRADE Baby

Organic Social

The Team

Jermine Hodge - Art Director

Paul Bernabe - Copywriter

Richard Singer - Group Creative Director

Zack Menna - Group Creative Director

Agency

Mullenlowe NY

We brought the E*TRADE Baby to life in a series of topical, humor-driven posts that connected with audiences during key moments of the year.

From holidays to broader seasonal trends, the Baby chimed in with witty commentary, turning financial conversations into something relatable and entertaining.

@etradebaby

Shout out to the only woman who’ll take my calls. #HappyMothersDay

@etradebaby

Just heard about #ShortKingSpring. What a time to be alive. And 26 inches tall.

@etradebaby

Ah spring cleaning, the ritual of putting clothes away that I never wore in the first place.

@etradebaby

I need my 1099, and a nap. Not necessarily in that order.

@etradebaby

I’d help with the pilot shortage, but no one likes to see a baby on a plane. Especially in the cockpit.

@etradebaby

Three things to stay away from today: black cats; broken mirrors; and bad investments. #Fridaythe13th

@etradebaby

Now that football’s back, can someone explain to me how you throw this thing?

@etradebaby

The only thing I’m invested in right now is getting out of the office early. #SummerFridays

@etradebaby

Ah, the Tooth Fairy. I remember our encounter fondly. It was my very first trade. #ToothFairyDay

@etradebaby

You gave me life, so I’ll give you a gift. That’s how this works, right? #HappyMothersDay

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