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E*TRADE
A Modernized Social Presence
The Team
Jermine Hodge - Art Director
Matthew Barton - ACD
Agency
Mullenlowe NY
E*TRADE sought a fresh identity for its digital acquisition creatives, capturing the essence of its evolution within Morgan Stanley.
Tasked with revitalizing their brand presence, we developed a dynamic design strategy that resonated with their heritage of innovation while reflecting their new status as part of a trusted, established institution.
This new look embodied forward movement in the motion of their new paid social redesign, transitioning from one point to another.
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