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E*TRADE sought a fresh identity for its digital acquisition creatives, capturing the essence of its evolution within Morgan Stanley.

A Modernized

Social Presence

The Team

Jermine Hodge - Art Director

Matthew Barton - ACD


Mullenlowe NY

Tasked with revitalizing their brand presence, we developed a dynamic design strategy that resonated with their heritage of innovation while reflecting their new status as part of a trusted, established institution.

This new look embodied forward movement in the motion of their new paid social redesign, transitioning from one point to another.

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