Welcome to the 6%

The NYPL has so many great services that help unlock one's potential. With that said, we've decided to create a premium library card that exudes luxe exclusivity and promotes the Library’s free, premium services. This library card can give benefits similar to that of a premium credit card. Within this campaign, we've featured some of NewYork's finest; Robert De Niro, Alicia Keys, and Neil deGrasse Tyson,  while we mimic and parody their language to emphasize the premium but free benefits of the NYPL library card.

Art Direction: Jermine Hodge   I   Copywriting: Paul Bernabe

Neil-deGrasse-Tyson.jpg
Robert.jpg
Alicia-Keys.jpg

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Magic wands used on this project:

©JERMINE HODGE