Welcome to the 6%
Art Direction: Jermine Hodge I Copywriting: Paul Bernabe
What they don't know: The NYPL has so many great services. A library card can give benefits as similar to that of a premium credit card.
What I say: Create a premium library card that exudes luxe exclusivity which promotes the Library’s free, premium services.
What I think: In the same vein as elite, exclusive credit cards like the American Express Centurion, mimic and parody their language and design language to emphasize the premium, exclusive (but free!) benefits of the NYPL library card.
Introducing Knowledge Is Power Lecture Series, where we bring an exclusive speaker and unveil collaborations to NYPL cardholders
Supreme and NYPL collaborate to unveil their limited edition "Patience and Fortitude" paperweight,
exclusively available to NYPL cardholders
Tools used on this project: