WELCOME TO THE 6%

Art Direction: Jermine Hodge   I   Copywriter: Paul Bernabe

The Struggle: NYPL offers many services that New Yorkers do not take advantage of, such as e-book rentals, museum passes, and more.

The Process: Create a premium library card that exudes luxe exclusivity which promotes the Library’s free, premium services.

The Success: In the same vein as elite, exclusive credit cards like the American Express Centurion, mimic and parody their language and design language to emphasize the premium, exclusive (but free!) benefits of the NYPL library card.

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