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Penguin Books

Modern Oldies

The Team

Jermine Hodge - Art Director

Paul Bernabe - Copywriter

Institute 

City College of New York

Young people don’t see people they can relate to in the literature they’re reading.

So we connected modern culture to literature to ignite the interest in how young people view books.

EP COVERS

Stormzy’s EP is a direct reference to Hamlet, a tragedy wherein Hamlet tries to kill his uncle, Claudius for usurping the throne. The Hamlet EP chronicles the parallel to Stormzy’s journey — to taking the throne of grime for himself and keeping it. ​

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Lady L.jpg

Lady Leshurr made her fame from her brilliant freestyles and unique rapping style.
By crossing her over with poems by the iconic British author and poet Emily Bronte, we see what happens when Lady Bronte meets Lady Leshurr.

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Pride And Prejudice.jpg

Ed Sheeran’s love songs are one of the most iconic in a generation.

By putting his voice to songs inspired by Pride and Prejudice, we see a modern take on a classic that begs to be rediscovered.
 

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CASE STUDY

Main Deliverable_ Modern Oldies Case Study

Main Deliverable_ Modern Oldies Case Study

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