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Scotts
Living That Lawn Life
The Team
Jermine Hodge - Art Director
Paul Bernabe - Copywriter
Amar Braithwaite - Group Creative Director
Agency
Mullenlowe NY
Scotts celebrates and co-creates life’s shareable moments, inspiring lawn owners to get more from their green space.
We’ve taken an unrealistic, picture-perfect feed and given the brand a social-first perspective, incorporating memes, trends, custom-made content, and user-generated content (UGC).
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